Control your Content: The value of Content Management Systems

TAGS: Content Management CATEGORIES: CMS

The business world of today: volatile, constantly evolving, and where only the most efficient and adaptable thrive. So how can you move your business from just existing to evolving? You can start by exploring your options when it comes to your business's online platform.

If your organization or business needs a website that can support multiple users making routine updates, then a Content Management System may be a great fit. This tool allows you to maintain a frequently changing online presence; from editing text content, to adding images and embedding videos. A CMS provides various tools that allow for complete control of your message without the need for a web developer. 

Reasons to Choose a CMS

The decision to use a Content Management System comes down to how frequently your website will require updates. A CMS would be a good fit for any of the following scenarios:

  • Content on your website needs to be updated regularly, as your business requires a constantly changing message
  • Your content editors need easy and consistent access to edit and keep content relevant on your website
  • You require simple tools to manage your website by adding links, images, text, videos or other content types
  • You have multiple users and require an approval workflow
  • You want to provide serialized content like blog posts, or news releases

A good Content Management System should allow web editors easy and consistent access to edit/add relevant content to their website. Most systems offer a variety of tools and publishing options, including support for multiple editors. All of this is accomplished without disrupting the overall design and layout of your website. In most cases, making an edit is as simple as a few button presses. The ease of use is paramount, so if you're familiar with basic document editing software, you should be more than qualified to begin using a standard CMS.

The efficiency a CMS can provide your business is also important. You no longer need to contact a web development company in order to make quick updates to your content. This allows you to readily adapt, and have more direct control over your website's message. In this scenario, the value of a CMS is without question.

Configuration Required

A Content Management System is a great tool to perform quick edits and add content, but it may still require a web developer to setup and pre-define page layouts and design elements. There may also be extra costs with computer and database power required to run a Content Management System that may not apply to a static website. Additionally, there still will be some extra learning required for end-users to familiarize themselves with the system before being able to edit content effectively.

While a Content Management System is a great tool for many web projects, not everyone is ready to start editing their own website. For example, your online presence may be setup as a calling card to notify customers of basic information, but does not require frequent updates. In this situation, a static website would be a better option.

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